Key Findings and Recommendations

User Pain Points:

• Navigation was too complex and needed streamlining.

• Product search often led to irrelevant results.

• Checkout process was cumbersome, leading to cart abandonment.

Recommendations:

• Simplify Site Navigation

• Refine search algorithms 

• Simplify Checkout Process
   

Impact of the Research
 

• Insights into User Flows
  Increased focus on ease of use and navigation, addressing core user pain points.
   

• Open conversation about User pain points
  Improved data privacy can lead to more trust

 

• Cultural Inclusivity
  Ensured that the platform catered to a global audience inspired by Hofstede’s cultural dimensions model.